TCM Turns Twenty
Most times when a cable or TV channel celebrates an anniversary,
there's nothing to celebrate. Channels change, evolve, keep up with
the ever important advertising dollars that force them to bend to the
will of their demographics report. Sure, they'll have graphics to
mark how many years they have been around, and it's all a large “pat
ourselves on the back” moment. However, this year marks an
anniversary that's actually worth celebrating. In a sea of endless
reasons why there's no reason to keep cable TV in the year 2014, one
channel stands alone, and that channel is the movie oasis known as
Turner Classic Movies.
I'm
sure it's not going to shock anyone that I'm seeing it fit to write
about their 20th
year of broadcasting—it's my go to channel. The channel my cable
box is usually on when I start it up, and I drink my daily coffee out
of one of three TCM coffee mugs. Yes, you could say I'm a fan. To my
knowledge, TCM is most unique in that it's the only cable network to
win a coveted Peabody Award for doing what seems impossible. The TCM
of 2014 looks very much like the TCM of 1994. TCM has been committed
to one mission from day one: great movies aired without commercials
and 100% intact, no edits.
Much
like a fine wine, TCM has only improved with age. What began with a
“rogues gallery” of the best of the best—TCM's first film on
air was Gone With
The Wind—has
now been expanded into one of the most wonderfully eclectic and non
judgmental mix of movies anyone ever assembled anywhere. A night of
films by famed Japanese film maker Akira Kurosawa, might be followed
by a day long marathon of Frankie and Annette Beach Party movies. TCM
has become more than just a TV channel showing movies, TCM has become
the nation's repertory house. At the helm of all of this, each night
at eight, is Robert Osborne.
Robert
Osborne is more than just an on-air host, he is a part of the DNA of
TCM. So much so that it'd be hard to imagine the channel without him.
Osborne is always there at the start and end of each film, to add
some context, trivia, or to casually share with us why we need to see
it. In the years since launch, the face of TCM has grown to include
Ben
Mankiewicz as the afternoon
daytime, and occasional nighttime host, numerous co-hosts for
Saturday night's “The Essentials” programing block, custom month
long hosts for the recent “Friday Night Spotlight” series, and a
wide range of Guest Programmers that range from Kermit The Frog to
Songstress Neko Case.
Along the way one might want to ask
the question of how could a network based on classic film survive
into the future? In an era where it seems older films are becoming
less “marketable,” it's legitimate to wonder where TCM might fit
in. It's funny, but along the way TCM quietly morphed from “Boy,
they don't make them like they used to” to “These films are
important, you should see them.” How? In the middle part of the
last decade something started to become clear, TCM was finding it had
developed a rabid fan base of 20somethings (raises hand). At their
recent fifth annual Classic Film Festival (that I dream to attend
next year), TCM revealed that 60% of their viewers are 18-49 years of
age. Not to mention that it was reported almost half of the attendees
at the film festival were people in their 20s and 30s.
If there's a secret to TCM's success,
it's that it has something that not many other—if any—channels
have, a sense of community. TCM fans are very active on social media,
there's a hashtag on Twitter, #TCMparty, where people nightly watch
along and comment with what is on the air. When TCM airs a film of a
more recent age, you can see the comments fly on the internet, all
ranging from pro to no. Last Fall TCM launched their wonderful new
Watch TCM app, the app not only gives you a rundown of that week's
line up, but also allows you to stream the channel on your smartphone
or tablet (It's how I survived last Thanksgiving).
As we celebrate a 20th
anniversary well worth celebrating, TCM is most definitely alive and
well. A thriving place where at any time of the day or night, odds
are good you're gonna find something you love. On those nights when
my insomnia gets the best of me, it's what I watch. A night like that
which is most memorable to me, was the night a sleepless and tired
Andy turned on the channel in the middle of the 1947 “from the view
point of the detective” film noir, Lady In The Lake.
As my focus changed from my pillow to watch what was on my TV, my
brain slowly began to think “Is that Audrey Meadows? It is. Why is
she talking to me?” An odd little number of a film, but one worth
seeing when it comes around again, and provided a very strange
sensation in a sleep deprived me for about a minute and a half.
Here's
to hoping we're in store for another 20 years of the same, a home for
everything from Casablanca to
Plan 9 From Outer Space.
I know I'll be there, anxious to see what new film discovery might be
around the corner, or just to fall in love with a movie I've seen
before all over again. Happy 20th
TCM, here's looking at you, kid.
Comments
Post a Comment